Pricing
$99 per franchise. $199 to compare 3.
AI-powered research that compresses 40 hours of FDD reading into a structured analysis. Bring it to your validation calls, your franchise attorney, and your own decision. We do the diligence work that consumes 80% of an attorney engagement — so you spend less on the parts only a lawyer can do.
Single Report
$99/ franchise
For buyers focused on one brand.
- ✓Full 23-Item FDD analysis
- ✓Item 19 financial deep-dive + benchmarks
- ✓Litigation + contract-risk review
- ✓Validation-call question scripts
- ✓Personalized to your capital + experience
- ✓Delivered in minutes
3-Report Comparison Pack
$199/ 3 reports
~$66 each. For buyers comparing 2–3 finalists.
- ✓Everything in the single report, ×3
- ✓Side-by-side comparison view
- ✓Cross-brand cohort benchmarking
- ✓Pick any 3 brands — switch later
- ✓Pays for itself if it filters out one bad fit
No subscription. Pay per franchise or per pack. Reports stay accessible forever via your secure download link.
$99 vs the rest of the market
Five different ways to research a franchise before you sign. We are not a replacement for any of them — we are the research layer that makes the others cheaper or unnecessary.
VetMy
Research Report
$99
flat per report
DIY
Read the FDD yourself
$0
+ 40 hrs per brand
Brokers
FranNet, FranChoice, IFPG
"Free"
paid by franchisor
Attorneys
FDD review only
$2,500–$7,500
per FDD
Consultants
Full engagement
$5K–$15K
retainer
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Delivered to your email within minutes · Re-access anytime via secure link
Why "free" brokers aren't free
The franchise broker model is structured the same way the residential mortgage broker model used to be: the buyer pays nothing, and the seller (the franchisor) pays the broker a commission — typically 40–50% of the franchise fee on every closed sale. A $50,000 franchise fee includes $20,000–$25,000 going to the broker who introduced you.
That money still comes out of your deal — it is bundled into the franchise fee the franchisor charges you. More importantly, brokers are paid only when you sign. That gives them a structural incentive to sell, not to advise. A broker who tells you "this brand had 18 unit closures last fiscal year, look elsewhere" gets paid nothing. A broker who pushes you toward the franchisor's preferred candidate gets the full commission.
Our report is paid by you, which means it works for you. We have no financial relationship with any franchisor in our library. Every red flag, every Item 19 cohort comparison, every "this brand is in the bottom 25th percentile on growth" — that analysis is the same whether you sign or not.
What's in a $99 Research Report
12 sections of buyer-focused analysis. Designed to be brought to your validation calls and your franchise attorney — not a substitute for either.
Executive Summary
Investment range, growth trajectory, key risks at a glance.
All 23 FDD Items Covered
Item-by-item analysis from franchisor background through financial statements.
Item 19 Financial Deep-Dive
Median revenue, cohort breakdowns, what disclosed performance actually means for you.
Litigation Risk Analysis
Item 3 lawsuits broken down by pattern, severity, and what they signal about the franchisor.
Unit Economics & Break-even
Modeled cash flow and time-to-profitability ranges based on disclosed data.
Contract Risk (Items 17 + 22)
Renewal terms, termination triggers, transfer rights, post-term non-competes flagged.
Industry Benchmarks
Investment, fees, growth — percentile rankings against same-industry peers.
Support Obligations (Item 11)
What the franchisor is legally required to provide vs. what they say they provide.
Personalized Sections
Tailored to your capital, target market, experience, and timeline.
Red & Green Flags
Specific items to ask about during validation calls and discovery day.
Validation Call Scripts
Questions for existing franchisees that get past surface-level answers.
Decision Framework
A structured "what to do next" based on what the FDD reveals — not a substitute for legal/financial advice.
Common questions about pricing
Is $99 enough to make a $200K franchise decision?
When should I buy the 3-pack instead of a single report?
What does "free brokers" actually mean?
Can I use this report instead of an attorney?
How is this different from FDD filing databases?
What if my franchise is not in your library?
How fast do I get the report?
Ready to research your next franchise?
$99 per franchise. $199 for a 3-pack comparison. Bring it to your validation calls and your attorney.